There are many streetwear clothing brands which are making their presence felt in the US market though the brands may have different places of origin. There is the Upper Playground which is a popular clothes brand in the streetwear segment. These brands too create unique lines from time to time in collaboration with different artists. Upper Playground has recently formed a partnership with the Japanese artist Usugrow and that has resulted in a new line called the Shinganist. The word is derived from the Japanese word “Shingan which denotes the mind’s eye. Thus, this line is supposed to represent people who create things or are influenced by what they see through the mind’s eye and not through the visuals of the material world. There is also an underground Japanese lifestyle by the same name – SHINGANIST. This line of streetwear features Usugrow and the works of other artists like Toshikazu Nozaka, Mozyskey, Jun Kaneko and Bene. This line is thus being viewed as a platform through which such artists and their work is being introduced to the world.
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This clothing line has all the essence of streetwear fashion clothing trends – t-shirts dominate this line and mostly in black and white. The stark colors and casual silhouettes are identifying characteristics of most streetwear clothing brands these days. The presence of skulls and other forms of dark, dreary forms shows a form of rebellion but falls in the line of fashionable clothing at the same time. Youngsters love the clothes of Upper Playground and it is easy to understand why. Streetwear may have been originally launched as surfwear but today it extends to include street fashion and hip hop as well as rebellion movements in society. Thus, one should definitely give streetwear fashion a try for a fresh outlook in fashion and life.v